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Online Marketing For Construction Companies: "The Main Techniques That Really Work"


Even though there isn’t anything more brick and mortar than a construction business, marketing it online is the best way to boost profits.

In the past few years, the approach to promotion has drastically changed, replacing leaflets and mailings with social media marketing and blogging.

If you are in the construction business, these techniques can increase profits, increase brand awareness, and help you save on promotional efforts.

1. Start A Blog

One of the best ways to increase website traffic is to write a blog. While a blog is not the fastest way to create brand awareness, it pays off in the long run. A blog is your chance to show your expertise and attract potential customers.

DIY blogs are especially productive in the construction industry. It may seem as if you may be helping people do things on their own instead of hiring you. However, such blogs are a subtle way to let potential clients know how costly and time consuming DIY projects may be and sometimes, it is easier to hire an expert.

In “how to” blogs you can share your expertise, promote your business, and attract new customers, who, at the time, may only be looking for information on the internet. You can also come up with general blogs on choosing the right neighborhood for building a home, finding financing, selling a home, etc.

2. Create Social Media Accounts

In the contemporary world, virtually every one of your potential customers has a social media account. Meanwhile, each social media platform has a variety of marketing options to help you promote your business in a couple of clicks.

Managing several social media accounts may be somewhat time-consuming. So if you don’t have a manager, who can do it, opt for just a couple of platforms. A must-have social media platform is Facebook. Almost 2 billion people use it on a daily basis. You can create a business account and take advantage of the paid marketing tools.

For the second platform, you can choose between Pinterest and Twitter. Twitter is gaining great popularity nowadays and the 140-character message limitation saves you plenty of time.

3. Show Up On Review Sites

When people look for a construction company, they always try to read other clients’ review first. You have to keep your company open for such reviews. Register with Yelp, Angie’s List, Yahoo!, and Local Listings to allow the clients to leave their comments.

Even though you can’t control what they are saying, you have to give them a chance to do so. At the same time, it’s an easy way to monitor clients’ feedback in order to improve your performance. Make sure to reply to each comment to show the potential clients that you care about customer satisfaction.

4. Design A Responsive Website

Even if you already have a website, check it once again to see how responsive and engaging it is. No matter how well the inside of your website content works, it's the bright outside wrapper that catches the person’s eye.

Make sure the website design is top notch and all the information about your company is readily available. The site must be easy to navigate and mobile friendly. Think about including a call to action button on every page.

5. Make Contact Easy

Whatever online tools you’re using for marketing your construction business, don’t forget about making yourself readily available to the clients. Your website should have a “contact us” button on every page.

All your social media posts should end with a link to the ‘contact us’ form. Make it easy for the client to ask a question without picking up the phone.


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marketing for builders & contractors
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